TNS

Asian smartphone users more willing to spend via app: Google
Smartphone users across Asia have become more accustomed to the idea of purchasing products and services within apps, a trend that might become more prevalent over the next few years, according to a new study commissioned by Google Inc.
Malaysians stream more music than ever before
Spotify commissions market-research company TNS to compare the reach of traditional radio to music streaming.
Social media overtakes traditional marketing metrics in APAC
Brands in Asia Pacific are placing social media at the heart of their strategy as they strive towards 360-degree customer engagement, according to a study released by TNS.
Facebook lands in Malaysia
Two weeks after opening its Philippines office, social media giant Facebook has landed in Malaysia too.
Malaysia, truly a mobile YouTube nation: Google-TNS study
A recent study by TNS Research and Google Malaysia found that Malaysians spent twice as much time per session on YouTube using mobile devices compared with the global average.
Businesses in Malaysia and Asia overwhelmed by real-time data
Businesses have never had so much data at their disposal but new research from TNS reveals that many are failing to use the information to help them make informed decisions.
Advertisers and agencies lagging on mobility: BuzzCity
Malaysians love their mobiles, and up to eight in 10 use them to surf the Internet. However brands and advertising agencies have yet to really start creating content that is optimised for mobile consumption, according to BuzzCity.
Asian smartphone use eclipsing the West: Google-TNS survey
There are five countries in the world that use smartphones more than personal computers (PCs) to access the Internet, a new study conducted jointly by Google Inc and market research firm TNS revealed, and they're all Asian.
Media fragmentation an opportunity for advertisers: TNS
Media fragmentation has often been described as one of the biggest brand challenges of the digital age for marketers, but it is also a great opportunity for brand owners and creative agencies, according to market research firm TNS.
Shoppers flocking online for convenience, prices: Google
Online shopping in South-East Asia is on the rise as more consumers capitalise on its convenience and price competitiveness, a new survey by Google shows.
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Digerati50 2018-2019

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