Teradata Partners Conference
Teradata Applications CMO Lisa Arthur advocates education to better enable the increasing need for CMOs and CIOs to work together. Breaking down silos, mapping wider strategy and untangling the ‘data hairball’ the first steps forward in embracing a data-driven marketing approach.
Teradata CTO Stephen Brobst says that the term ‘big data’ is deceiving because it makes people think of volume; that the next big thing will be sensor data; and that marketing and IT need to work closer together.
Teradata announces slew of new offerings and enhancements in line with core strategic focus on three growth areas -- data warehousing, big data analytics and integrated marketing.