Star Media Group has launched its Audience Interest Marketing (AIM) digital media platform, which it said would allow advertisers to direct their ads to an identified audience group, based on demographics, interests, and behaviour.
Although the property portal space seems crowded, Magdelin Tan believes that there is still space for of PropSocial to make a difference. Goh Thean Eu has the story.
Recognising that the way advertisers spend money with media is changing, The Star has embarked on an interesting pilot in ‘disruption’ to ensure it captures the value from a changing media marketplace.
If changing social behaviour and content consumption is not enough to deal with, traditional and online media companies now have to figure out how to survive the new types of online advertising models entering the picture as well.
As my colleague Gabey Goh announced on June 11, the Disrupt panel discussion and networking event on June 19 will focus on the science and art of media relations, with its theme ‘Rules of Engagement: Media Relations 101.’
It was an awesome week for start-ups, with a standing-room-only crowd at the Echelon Malaysia Satellite event and with leading media group The Star launching an accelerator fund.
The media plays an important role in any democracy, so all eyes will be on it as Malaysia goes to the polls, writes A. Asohan.
In 2007, there was this one-man show, a blog called PaulTan.org, that was kicking the large motoring portals' collective butt in terms of buzz and readership. It is still there, still the No 1 automotive site in Malaysia, and still topmost in readers hearts and minds. DNA's A. Asohan has an in-depth discussion with the man Paul Tan himself to find out what makes him, and his site, tick.