A number of new trends in information and communication technology (ICT) have emerged in the past year and enterprises that do not realize these shifts risk losing out on innovation and profitability, with some even possibly staring at the end of the road their businesses, warns research firm Gartner.
Shenzen-based Tencent has got itself a mobile-messaging and social media app which, while not wholly original, mixes and matches technologies and trends in its own unique way: Take the best of Instant Messaging, add equal parts of WhatsApp, a touch of Instagram and Twitter, and season it with some nifty features. Serve the biggest market in the world, and when it is properly settled, hit the rest of the world.
Two technology trends are changing the dynamics of the customer-centric equation: First, the enormous amount of data out there that is available; and second, thanks to social media and similar technologies, the customer can finally be treated as an individual and not a statistic, according to the IBM CEO Study.
An innovative Danish startup, Podio, recently acquired by Citrix Systems, develops a social collaboration tool with Facebook-like features designed for enterprises with teams as a few as three all the way up to thousands of users. Its aim? To enhance work collaboration and improve productivity, co-founder Jon Froda tells Digital News Asia, at the recently concluded Citrix Systems 2012 Synergy Conference in San Francisco.