Social Media Marketing

The effectiveness of targeted advertising on Facebook
It was easy to ignore all those ads appearing on the right-hand side of Facebook, but ‘suggested posts’ – which are also paid-for ads – are strangely more compelling, writes Anabelle Co-Martinent.
DiGi to splash social media waters with Spring Creek
DiGi Telecommunications Sdn Bhd has appointed Spring Creek as its social media agency of record, following a competitive pitch.
Catcha-Says merger to change digital advertising game
Respective CEOs were friends for some time; similar visions made it only a matter of time for a merger like this Media agencies welcome move, expect merged entity to be potential game-changer in digital advertising space
Catcha Media subsidiaries in RM60mil merger with
Catcha Media has entered into a term sheet agreement to merge certain assets with Says Sdn Bhd, the owner of, in an approximately RM60mil merger that would see the creation of Malaysia's largest digital advertising group.
Six tips for a successful social media campaign
DNA columnist Jagdish Singh Malhi shares the six key things you need to keep in mind when planning a social media campaign for your brand.
Five tips on social media community management
DNA columnist Jagdish Singh Malhi shares five tips that will give you the confidence that your communities will be well managed.
10 components of a social media strategy (Part II)
DNA columnist Jagdish Singh Malhi present the second of a two-part article on the 10 components businesses need to have or put in place for their social media strategy.
10 components of a social media strategy (Part I)
DNA columnist Jagdish Singh Malhi looks at the 10 components of a social media strategy for your brand, starting with the first five.
Tips on hiring a social media agency/ consultant/ ninja/ guru
This week, columnist Jagdish Singh highlights eight key things to consider when making a decision about which social media agency or consultant to work with.
Asean firms lacking digital strategies: Accenture survey
According to a new study by Accenture, Asean businesses are not taking full advantage of the interactive opportunities presented by digital technologies.
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