Social Media Marketing
Adobe said that national carrier Malaysia Airlines (MAS) has signed “a major deal to implement a mission-critical technology refresh” fuelled by Adobe Marketing Cloud and Adobe Creative Cloud.
Online intelligence solutions provider Meltwater has launched Meltwater Buzz 3.5, the latest upgrade of its social media Software-as-a-Service (SaaS).
Following the completion of the merger between certain Catcha Media Berhad (Catcha Media) subsidiaries and Says Sdn Bhd on Oct 8, a new company, Rev Media Equity Holdings Sdn Bhd (Rev Asia), has been formed.
Joot Ventures Sdn Bhd has secured a total of US$700,000 in funding to further develop and market social content network Joota.
For brands, the digital realm needs to be more than just a numbers game, and success should be measured by the real impact on lives of a brand’s online community, writes Alex Ooi.
Malaysia Airlines has launched a single Facebook page across its 18 key markets and 16 time zones, describing it as “a global push in its social media strategy” that will also focus on localised content.
RHB Bank Bhd is the first bank in Malaysia to receive Facebook verification for its brand page on the social network site.
It was easy to ignore all those ads appearing on the right-hand side of Facebook, but ‘suggested posts’ – which are also paid-for ads – are strangely more compelling, writes Anabelle Co-Martinent.