Social Media Marketing
Now a true-blooded tycoon after having disrupted the global aviation industry, it’s easy to forget that AirAsia cofounder Tony Fernandes trod the same entrepreneurs’ path that many DNA readers are treading now, and that he faced his own challenges in bringing a crazy idea – that everyone can fly – to fruition.Here are his Top 10 tips from the What's Next conference:
Adknowledge Asia said it has launched Instagram advertising through its social video marketing platform, AdParlor.
If you’re going to do beat your competitor to the punch in establishing a comprehensive, integrated social marketing strategy, you may as well get started on the right foot with nine foundational principles, writes Atul Tuli of Oracle.
The Infocomm Development Authority of Singapore (IDA) said it has issued a stern warning to Singapore Telecommunications Limited (Singtel) for its role in a negative marketing campaign against competitors M1 Ltd and StarHub Mobile Pte Ltd
An insightful rant from Julian Matthews, the former Malaysian correspondent to CNet, ZDnet, Newsbytes, Nikkei Electronics Asia and AsiaBizTech.com.
Thailand’s Softbaked Co Ltd, owner and operator of social media e-commerce platform Page365, said it has raised US$420,000 in seed-stage funding from Inspire Ventures and Galaxy Ventures.
The majority of organisations surveyed in a Hootsuite Social Business Benchmark believe social media is critical to staying competitive and engaging audiences, yet admitted they face challenges in deriving value from the data they mine from social and aligning departments.
To The New has launched its Video+ solution which it said integrates brand solutions, content creation, operations, cloud-based platform development and proprietary tools for marketing and analytics.
The four selling points for using Facebook for your business are not getting you any closer to your KPIs, writes Jagdish Singh Malhi, who also explains why.
Oracle has unveiled its new Oracle Data Cloud and two new Data-as-a-Service (DaaS) offerings for marketing and social media use.