IBM has announced it is making a “significant investment” to establish a “Level 2” software customer support center in the Philippines in the fourth quarter of 2012 to support increasing demand for social business solutions globally.
CIOs know their jobs are changing, but their desire to play more strategic roles in their organizations is not being helped by the outdated perceptions of other senior executives, according to the findings of a global survey.
Global social media revenue is forecast to reach US$16.9 billion in 2012, up 43.1% from the 2011 revenue of US$11.8 billion, according to Gartner Inc. Advertising is, and will continue to be, the largest contributor to overall social media revenue and is projected to total US$8.8 billion in 2012, while social gaming revenue more than doubled between 2010 and 2011 and is expected to reach US$6.2 billion in 2012.
An IBM study has thrown out some surprises when it comes to what CEOs view as their challenges and what they are doing to face them – with CEOs in the Asean region “scoring higher” than the global average in terms of embracing a culture of open-ness and adopting social media as a business tool.
IDC has named IBM the worldwide market share leader in the enterprise social software space for the third consecutive year, the technology giant said in a statement.