Companies in Malaysia are struggling to keep pace with the increasingly ‘always on’ nature of their customers, their greater use of digital channels, and their growing acceptance of non-traditional providers, according to new research from Accenture.
Shoppers are very interested in WiFi and location-based, in-store services such as mobile coupons (51%), shopping maps (45%), and associate assistance (41%), according to the eighth annual Global Shopper Study by Zebra Technologies Corp.
FashionValet founder Fadzarudin Anuar feels that his e-commerce site has hit all its low-hanging fruit and needs a new customer base – which he found offline. Karamjit Singh has the story.
Personalised shopping experiences are becoming a reality and are set to aid retailers’ bid to extend customer loyalty, while geo-location can help turn them from browsers to buyers, writes Ryan Goh of Zebra Technologies.