Salesforce.com has launched Salesforce Marketing Cloud Predictive Decisions, allowing marketers to harness the power of data science to analyse customer engagement and proactively deliver new recommended content, products or offers to customers.
Singapore-based tech consultancy startup Alpha7 has launched a cloud-based computing platform to help small and medium enterprises (SMEs) deal with the increasingly complex and costly nature of running a business in Asia Pacific.
Edwin Yapp looks at what exactly Salesforce.com's newly launched Wave Analytics Tool brings to the market.
Cloud computing player Salesforce.com has reiterated its commitment to South-East Asia, saying that the region remains an important focus for the company, especially given its pervasive use of mobile devices and socially-connected consumers.
Cloud computing vendor Salesforce.com Inc has launched its first ever cloud-based analytics platform known as the Wave Analytics Cloud, a service it claims will allow enterprises to deploy sales, service and marketing analytics or build custom mobile analytics apps by using any data source.
Salesforce.com's Dreamforce conference is revered by many as the enterprise conference to show up for every year. While looking forward to his maiden trip this year, Edwin Yapp reflects on the company, the man behind it, and what this year may bring.
Akamai has announced the appointment of Graeme Beardsell as managing director, Asia Pacific & Japan Markets.
The recent announcement that long-time rivals Microsoft and Oracle will collaborate like never before sent some shockwaves through the industry, writes Edwin Yapp.