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Can a traditional money services provider disrupt its own business - and then aim for the banks? Merchantrade Asia is looking to do just that.
With a million customers and US$3.8bil flowing through its ecosystem, Merchantrade sees a digital future beckoning.
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In business since 2003 when it began selling calling cards, Merchantrade today lays claims to being the largest Malaysian remittance player and among the largest MVNO players. And that has become a problem as the established mobile players start attacking its migrant market segment.