Programmatic Advertising

Streaming service HOOQ gets into online advertising
Partners Singtel, POKKT, Airtel to offer programmatic advertising HMX exploring strategic investments in new programmatic features
Malaysia CMO Awards winners announced
Inaugural Malaysian CMO Awards 2018 to be officated by Gobind Singh Deo Judges studied over 70 entries before selecting final choices in 30 categories After an intense judging session at the Sime Darby Convention Centre (SDCC) on Nov 3, the Malaysian CMO Awards has announced the winners for its 2018 winners. 
300 marketing professionals to attend Malaysian CMO Conference 2018
Conference to bring marketers up to speed on latest technology trends and focus on customer engagement.
iClick Interactive inks ad partnership deal with SPH
iClick Interactive Asia inks ad partnership deal with Singapore Press Holdings Limited, to become its in-feed video ad serving partner across its wide-reaching range of apps.
How to reduce fraud in programmatic advertising
Marketing and advertising technology professionals are looking for solutions to reduce fraud and create a secure ecosystem, according to a study by Equinix, in collaboration with ExchangeWire.  
TubeMogul reports 20% increase in its SEA mobile programmatic markets
TubeMogul said that its mobile video programmatic markets in four South-East Asian countries grew by 20% in the second quarter of 2015, as advertisers sought to reach consumers who use portable devices as their primary media screen.
Post-restructuring, Rev Asia aims for No 1 spot in ‘social news’
After making the tough decision to shut down several lines of business, Malaysia’s Rev Asia Holdings Sdn Bhd has embarked on a three-year roadmap that it says will transform it into one of the largest digital media companies in the region.
Innity launches new programmatic ad solution
Innity said it has rolled out its latest solution offering “high-impact engagement ad units programmatically.”
Adtech company Adskom raises undisclosed Series A
Programmatic advertising company Adskom said it has raised Series A funding of an undisclosed amount, led by Japan’s supply side platform (SSP) and advertising network Geniee.
Subscribe to SNAP
Download Digerati50 2018-2019 PDF

Digerati50 2018-2019

Get and download a digital copy of Digerati50 2018-2019