Accenture Interactive expands presence in Southeast Asia with acquisition of Malaysian ad-agency, Entropia
Acquisition complements Accenture Interactive’s capabilities in CX & design Expands creative talent pool, allows growth opportunities for talent on both sides
Malaysia leads in RTB market spend for 2014: Magna Global study
Emerging markets in Asia show the fastest programmatic growth in 2014 with a total spend of over US$500 million, up 73% from 2013, according to a new study by Magna Global.
IPG Mediabrands launches e-commerce outfit Ingenuity
Media agency IPG Mediabrands has launched Ingenuity, an e-commerce unit under its World Markets Asia cluster that will bring end-to-end online solutions to its clients in South-East Asia, Hong Kong, Taiwan and Korea.
UM renews media-buying ties with TM, worth US$20.5mil
Telekom Malaysia (TM) has selected UM (Universal McCann) to handle its media planning and buying duties in the country.
Malaysia Airlines consolidates FB marketing, with help from Rally
Malaysia Airlines has launched a single Facebook page across its 18 key markets and 16 time zones, describing it as “a global push in its social media strategy” that will also focus on localised content.
Digital marketing expected to exceed RM450m for 2012
Three years ago in Malaysia, there was probably one company with a digital budget of RM5 million or more. Today there are over 20 companies in Malaysia. Digital advertising has arrived.