Uses past, real time data to offer personalised recommendations, increase stickiness Democratise, build data to be used across company for forecasting, reporting, customer analytics
Oppo's first flagship store in SEA, at KLCC Suria Mall brings its premium customer service experience, including personalisation of phones via engraving service.
Smartphones are set to rule the e-commerce landscape in South-East Asia, so what can you do to ride the wave?
Big data gives direction and correlation, but ‘small data’ gives better insights into the customer, says one expert.
Subra Suppiah & Florin Rotar of Avanade on why companies today need to look into the role of ‘digital humanist,’ and what that role entails.
Dutch mobile consumer analytics solutions provider Flytxt said that Malaysian MVNO Tune Talk has opted for its customer value management solutions.
Skyscanner, a search engine for flights, hotels and car rentals, aims to ride on growth in Asia, as well as changing traveller behaviour.
Low-cost carriers are not only taking advantage of the commodisation of air travel to beat the traditional full-service carriers, but they also come armed with the cultural mindset needed to leverage today’s technologies.
Ignoring customer insights will immediately leave a business out of touch with its customers, while competitors draw ever closer to them – but a wholesale partner can help service providers drive brand loyalty and monetise big data, writes Christian Michaud of Tata Communications.
Digital marketing teams now have a new artificial intelligence-based tool called Deepo at their disposal to automate personalised messages to website visitors and enhance their online engagement.