Personalisation

How to ensure your CX function is ready for the ‘next normal’
Businesses risk reputational damage by not getting their CX right Ringing a call centre, sitting in queue to speak to a rep, no longer cuts it
Telco Deep Dive 2019: Maxis leverages data and analytics to be more relevant to users
Uses past, real time data to offer personalised recommendations, increase stickiness Democratise, build data to be used across company for forecasting, reporting, customer analytics
Oppo’s first Southeast Asia flagship store opens in Suria KLCC
Oppo's first flagship store in SEA, at KLCC Suria Mall brings its premium customer service experience, including personalisation of phones via engraving service.
In SEA, e-commerce is largely going to be mobile: Criteo
Smartphones are set to rule the e-commerce landscape in South-East Asia, so what can you do to ride the wave?
Forget big data, small data is where the action is
Big data gives direction and correlation, but ‘small data’ gives better insights into the customer, says one expert.
Digital Ethics 2: Teen today, digital humanist tomorrow
Subra Suppiah & Florin Rotar of Avanade on why companies today need to look into the role of ‘digital humanist,’ and what that role entails.
Tune Talk selects Flytxt customer value management solutions
Dutch mobile consumer analytics solutions provider Flytxt said that Malaysian MVNO Tune Talk has opted for its customer value management solutions.  
Skyscanner to ride on Asia’s travel growth, digital trends
Skyscanner, a search engine for flights, hotels and car rentals, aims to ride on growth in Asia, as well as changing traveller behaviour.
Airlines and technology: The ‘unfair advantage’ of LCCs
Low-cost carriers are not only taking advantage of the commodisation of air travel to beat the traditional full-service carriers, but they also come armed with the cultural mindset needed to leverage today’s technologies.
Are you making the most of your big data?
Ignoring customer insights will immediately leave a business out of touch with its customers, while competitors draw ever closer to them – but a wholesale partner can help service providers drive brand loyalty and monetise big data, writes Christian Michaud of Tata Communications.
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Digerati50 2020-2021

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