Digital media company Rev Asia announced that Loh Ken Wei (pic) has been promoted to general manager of publishing, effective Jan 1.
TubeMogul has announced the global rollout of new technology that allows advertisers to see if their digital video ads are actually being viewed.
India's Ozone Media and Japanese online advertising platform MicroAd Inc have entered into a partnership that will target advertisers in South-East Asia.
Media Prima content chief Ahmad Izham senses online advertising to take off Clients no longer see digital as mere add-on but part of comprehensive strategy
Google Analytics Certified Partner (GACP) clickTRUE announced a new strategic relationship where it will act as a Google Analytics Premium authorised reseller in Asia Pacific.
Rev Asia, established by the merger of select Catcha Media subsidiaries and Says Sdn Bhd on Oct 8, said it has landed its first integrated content marketing and advertising campaign.
Earned advertising in the form of word-of-mouth recommendations from family and friends continues to be the most influential source of advertising among South-East Asian consumers, according to research released by Nielsen, a global provider of information and insights into what consumers watch and buy.
Media-buying startup AdzCentral and data management solutions provider Krux have announced a strategic partnership to deliver a full-service and real-time solution for online marketers, publishers and content providers to manage consumer data.
Innity, has announced a partnership with Facebook's Real Time Bidding (RTB) platform, Facebook Exchange (FBX), to offer enhanced retargeting solutions for marketers.
Catcha Media Berhad has confirmed that the final agreements with Youth Asia Sdn Bhd to merge certain assets with Says Sdn Bhd, the owner of Says.com, have been formally signed.