Enterprises, advertising technology vendors, and digital marketing services providers need to urgently redefine their online advertising strategies said global analyst firm Ovum.
Emerging markets in Asia show the fastest programmatic growth in 2014 with a total spend of over US$500 million, up 73% from 2013, according to a new study by Magna Global.
Media agency IPG Mediabrands has launched Ingenuity, an e-commerce unit under its World Markets Asia cluster that will bring end-to-end online solutions to its clients in South-East Asia, Hong Kong, Taiwan and Korea.
Since the advent of the Web, banner ads have been the most common method used by marketers and their companies to target users with their products and services. Edwin Yapp speaks to digtial ad agency Criteo to find out why this is no longer true.
Effective Measure (EM) has unveiled a new mobile offering it said was designed to provide businesses with deeper understanding of their growing mobile users.
The South-East Asia programmatic or automated video advertising market grew steadily in the first quarter of 2014, with most of the key countries notching up inventory growth of at least 10%, said digital branding software company TubeMogul.
Google Malaysia has officially launched the Bahasa Malaysia (BM) or Malay version of its AdWords advertising platform in Malaysia, a move the search giant claimed would give MEs the opportunity to reach the majority of the country’s population.
Innity has announced that Google and Turn have integrated with it to boost online advertising sales in the Real-Time Bidding (RTB) arena.
Digital agency Bullseye has made two recent senior hires in Jakarta as part of its growing team and foothold in Indonesia.
Millennials in South-East Asia are less influenced by celebrities than their parents, and prefer digital video to learn about the latest style trends, according to a report by TubeMogul.