Online Advertising

Week in Review: Abuses of power, and leadership changes
It has been a week of ‘2s’ for Karamjit Singh as he talks about the two leadership changes DNA wrote about, and two abuses of power, with one striking very close to the heart for him.
Google investigating AdWords allegations in Malaysia, Singapore
Google Inc is investigating a complaint from a small Kuala Lumpur-based digital advertising agency which is alleging that the US tech giant’s employees in Malaysia and Singapore had tampered with its AdWords account and gone behind its back to directly deal with its client.
APAC advertisers to increase spend on data-driven buying in 2015
Audience- and data-driven buying is beginning to build momentum in Asia, with 65% of the ecosystem already delivering campaigns in this way, according to the latest Programmatic and Data survey from MediaQuark.
Innity and Yahoo in SEA reseller partnership
Online media and advertising technology provider Innity has announced a key reseller partnership with Yahoo in South-East Asia.
Innity partners with Apex Network to expand display network
Digital media network and technology provider Innity and Apex Network have announced a partnership that they said would give Innity’s clients the opportunity to reach out to an exclusive network of affluent professionals in the Asia Pacific luxury market.
How RM10 made a difference to a sewing-machine retailer's business
LSN started with RM10-a-day budget on Google AdWords for a month to test waters Going into e-commerce allows it to serve customers nationwide, mobile focus now
The struggle to monetise online content facing new challenges
If changing social behaviour and content consumption is not enough to deal with, traditional and online media companies now have to figure out how to survive the new types of online advertising models entering the picture as well.
Advertising tech startup Adskom raises S$1 million, targets SEA
Singapore-based programmatic advertising startup Adskom said it has raised S$1.06 million (US$850,000) in seed round funding from Tokyo-based Digital Garage, Singapore-headquartered East Ventures, and Jakarta-based Beenos Plaza and Skystar Capital.
Shoppers flocking online for convenience, prices: Google
Online shopping in South-East Asia is on the rise as more consumers capitalise on its convenience and price competitiveness, a new survey by Google shows.
HCK Media appoints Rev Asia as digital ad representative
Rev Asia Berhad announced that it has struck an exclusive sales representation agreement with HCK Media Sdn Bhd to resell and operate all advertising inventory across the media company’s digital assets.
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Download Digerati50 2018-2019 PDF

Digerati50 2018-2019

Get and download a digital copy of Digerati50 2018-2019