Deutsche Messe AG's decision to reposition CeBIT as a B2B platform for information technology was one of the best decisions in recent years, as this made its annual technology trade fair more relevant to exhibitors.
Security consultant Kevin Mitnick – at one time the world’s most famous, or infamous, hacker – will take centrestage this year at the CeBIT Global Conferences, part of the CEBIT trade show that will be held later this month in Hannover, Germany.
Next year’s CeBIT 2015 trade show in March will have as its lead theme ‘d!conomy,’ centring on the rapidly growing influence of IT across all areas of business and society, and the role of IT as a key driver of innovation.
In a bid to grow its business and take on the competition, Deutsche Messe AG has altered its strategy to focus purely on business-to-business (B2B) information and communication technology (ICT), according to its top executive.
The iconic CeBIT technology tradeshow will have ‘Datability’ as its main theme next year, to denote the impact of big data in conjunction with the required sustainability and responsibility with regard to its use.