Nielsen

Developers could boost Singapore economy by US$11.6 billion over next decade
New research highlights the critical role developers will play to keep the island nation at the forefront of business innovation.
Snapcart brings consumer analytics services to Singapore
A strategic location for the startup as the majority of their regional clients are based on the island republic.
Transforming businesses with low-code platforms
These are tools used to design and develop applications quickly and with little hand coding.
The importance of Material Design
Will following the rules of Material Design make your design successful or can you ignore it?
Malaysian consumers enjoy hunting for a good deal
Three in five Malaysian consumers say they enjoy taking the time to find bargains (62%) according to Nielsen’s two latest surveys released recently.
IAB SG releases guide to digital ad campaign
The IAB Singapore’s Measurement & Standards Committee on Aug 16 released a series of white papers guiding digital marketers on how to buy and assess the performance of digital advertising campaigns.
Malaysian smartphone ‘power users’ predominantly female
The smartphone user base in Malaysia is expected to reach 11 million in 2016 and observe an upward trend of 10% CAGR from 2013 to 2017, according to a new study by mobile marketing and commerce company Vserv.
Pesta diskon Harbolnas raup transaksi Rp 2,1 triliun
Selama tiga hari perusahaan logistik distribusikan 92 ribu paket pesanan 57% netizen yang berbelanja daring merupakan laki-laki  
Samsung voted 'best brand in Asia' for 4th consecutive year
Samsung has been named the best brand in Asia in 2015, for the fourth year in a row, in the ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia-Pacific in collaboration with Nielsen.
Online ad credibility on the rise in South-East Asia
Earned advertising in the form of word-of-mouth recommendations from family and friends continues to be the most influential source of advertising among South-East Asian consumers, according to research released by Nielsen, a global provider of information and insights into what consumers watch and buy.
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Digerati50 2018-2019

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