By the year 2020, advanced mobile technology will be commonplace around the globe – smartphone subscriptions will more than double to reach 6.1 billion people; 70% of the world’s population will be using smartphones; and 90% will be covered by mobile broadband networks, according to the latest Ericsson Mobility Report.
US-based advertising technology company Adknowledge Inc said it has entered into a strategic alliance with Axiata Digital Advertising, a subsidiary of telecom giant Axiata Group Bhd, one of Asia’s largest telecommunications companies.
Brightcove Inc, which provides cloud services for video, announced that MCIL Multimedia, a company that operates Malaysia’s leading Chinese news portals including sinchew.com.my, has selected Brightcove’s Video Cloud platform to power video for two of its newly-launched Web properties, Pocketimes.my and LogOn.com.my.
Despite the overall rise in smartphone adoption and video consumption in the South-East Asian region, emerging economies such as Thailand and Indonesia are expected to struggle to grow further because of the high costs of handsets, according to BuzzCity.
Just as photos defined an earlier generation of mobile usage, on-demand ‘anytime anywhere’ video has quickly become part of our media consumption habit and promises new types of marketing opportunities, writes BuzzCity founder Dr KF Lai.
Mobile data traffic to jump tenfold by 2019, video the main catalyst Indoor coverage important, telcos need to consider advanced solutions
On May 26, Digital News Asia (DNA) released its first Deep Dive report, which looked at the telecommunications space in Malaysia. In this article, DNA founder Karamjit Singh looks at the big changes afoot in the mobile telco space, with consumers now placing performance over price for the first time, and with vendors pushing to ‘cloudify’ their networks.
According to the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2013 to 2018, worldwide mobile data traffic will increase nearly 11-fold over the next four years and reach an annual run rate of 190 exabytes by 2018.
Mobile data traffic will continue to grow significantly in the coming years, a trend driven mainly by video, according to the latest edition of the Ericsson Mobility Report.