A recent study by TNS Research and Google Malaysia found that Malaysians spent twice as much time per session on YouTube using mobile devices compared with the global average.
YouTube has launched an offline feature in about 80 countries worldwide including Indonesia, Malaysia, and the Philippines, and Vietnam in South-East Asia, as part of an effort to make it easier for mobile users.
Vuclip has released the findings of its Global Video Insights 2015 Survey that shows the video consumption habits and device preferences of Malaysian consumers.
There will be 150 million 5G mobile subscriptions by 2021, with South Korea, Japan, China and the US expected to lead with the first, and fastest, 5G subscription uptake, according to the latest edition of the Ericsson Mobility Report.
Indonesia akan pimpin pertumbuhan pengeluaran iklan digital dan mobile di dunia Tidak seperti iklan konvensional, format native ad tidak mengganggu
The Ericsson ConsumerLab TV & Media Report 2015 shows consumers embracing video-on-demand (VOD) services like never before, with every third viewing hour now spent watching on-demand TV and video.
A report released by the Mobile Marketing Association in partnership with advertising platform company Opera Mediaworks, revealed that high demand for video advertisements on mobile led the growth for this segment within the digital advertising industry.
TubeMogul said that its mobile video programmatic markets in four South-East Asian countries grew by 20% in the second quarter of 2015, as advertisers sought to reach consumers who use portable devices as their primary media screen.
Malaysian mobile operators have a golden opportunity to differentiate themselves from the competition, but only if they can capitalise on new business strategies and avoid price wars, according to Ericsson.
More than 136 billion adult videos will be watched in 2015 alone, with this set to grow to 193 billion by 2020, according to new data from Juniper Research.