Advergames may have dipped in visibility as in-game advertising became dominant, but there’s more to the space than being merely a channel for delivering advertisements, according to Branded Mini Games. Gabey Goh has the story.
Adobe has announced what it described as advancements in mobile marketing and app development, the extension of marketing intelligence into product design and the Internet-of-Things (IoT), and the fusion of ad and marketing technologies.
Despite the fact that consumers are spending more time online and on mobile, Malaysian marketers are lagging substantially behind their Asia Pacific and global counterparts in terms of digital and mobile media spend, according to a joint study on user behaviour by Yahoo and Mindshare.
Mobile marketing platform Vserv has announced a new direction, new partnerships and a new brand identity to harness what it described as ‘smart data.’
Google Malaysia country manager Sajith Sivanandan with five lessons every business, advertiser and marketer can and should learn from the company’s survey, or risk missing out.
Asia OnTime has announced a partnership with Adstream Broadcast and Digital, an advertising workflow and distribution company.
A new study on behalf of the Festival of Media Asia that will be held at W Singapore- Sentosa Cove from March 3-5, showed that an overwhelming number of Asian marketers believe that mobile will play a major part next year.