The US-based company’s solution can be found on nearly seven billion mobile devices.
Asian users spend 40% more on in-app purchases than the rest of the world, although North Americans spend the single highest amount – in shopping apps, according to a new study by San Francisco-headquartered AppsFlyer.
Glispa Global Group has opened an office in Singapore and has appointed former Google executive and mobile marketing veteran Christian Nguyen as its South-East Asia general manager.
Facebook Inc has announced product updates to its Facebook and Instagram platform that it said would help advertisers drive demand and sales of their products and services.
KL startup SushiVid operates an online marketplace that connects brands to YouTube influencers.
The smartphone user base in Malaysia is expected to reach 11 million in 2016 and observe an upward trend of 10% CAGR from 2013 to 2017, according to a new study by mobile marketing and commerce company Vserv.
Digital advertising technology company Adknowledge Asia has announced the recent appointment of mobile marketing expert Haryati ‘Fey’ Lawidjaja as its Indonesian country director.
Marketing organisations within telco operators are struggling to digest the vast amount of customer data they possess, and as a result, haven’t been able to benefit from the first-mover advantage this information could potentially give them, according to Nokia Networks.
A global survey of marketers has found that Asia Pacific businesses, much like the region’s population, are ahead of the curve when it comes to the mobile-first transformation.
Advergames may have dipped in visibility as in-game advertising became dominant, but there’s more to the space than being merely a channel for delivering advertisements, according to Branded Mini Games. Gabey Goh has the story.