While 2014 seemed to have been the year where everyone craved to connect via every device, 2015 looks set to be the year where we live, breathe, play, purchase and chat via our mobile phones, writes Tencent’s Poshu Yeung.
In emerging economies, users are adopting smartphones as their exclusive mobile devices while in developed economies, multi-device households are becoming the norm, with tablets growing at the fastest rate of any computing device, according to Gartner.
Celcom Planet, the US$80mil 50:50 e-commerce venture between South Korea’s SK Planet and Malaysia’s Celcom Axiata, has announced what is likely to be the first of many partnerships with existing e-commerce sites. Exabytes CEO Chan Kee Siak explains the value of the partnership.
Apple and IBM have delivered the first wave of IBM MobileFirst for iOS solutions, new made-for-business apps and supporting cloud services that bring IBM’s big data and analytics capabilities to iPhone and iPad users in the enterprise.
Despite the overall rise in smartphone adoption and video consumption in the South-East Asian region, emerging economies such as Thailand and Indonesia are expected to struggle to grow further because of the high costs of handsets, according to BuzzCity.
Despite the fact that consumers are spending more time online and on mobile, Malaysian marketers are lagging substantially behind their Asia Pacific and global counterparts in terms of digital and mobile media spend, according to a joint study on user behaviour by Yahoo and Mindshare.
Mobile-powered customer experiences will fuel digital transformation in Asia Pacific in 2015, according to Forrester Research Inc, which has unveiled its top 10 technology predictions for the region.
MDeC said its #MYCyberSALE online shopping drive under the Digital Malaysia initiative recorded a total of RM67,385,595 in sales from 179,617 online shoppers, surpassing its sales and shopper targets of RM50 million and 100,000 respectively.
Although smartphone usage and penetration have been growing exponentially in Asia, many businesses in South-East Asia still fail to see the importance of a ‘mobile-first’ mentality.
FoodPanda, together with its affiliated brands HelloFood and Delivery Club, has recorded five million downloads of its native mobile applications, saying that currently, more than half of its orders come through mobile devices.