Mobile Bookings
Mobile travel bookings taking flight, APAC leads the way
Mobile bookings for travel grew faster than desktop at 20% versus the latter’s 2% over the first six months of 2014, with Asia Pacific leading the way, according to digital performance advertising agency Criteo.
Huge shift to online bookings in APAC travel industry
Although online travel penetration is increasing at a slower pace than in prior years, a new PhoCusWright study shows that Asia Pacific’s online bookings are increasing at twice the rate of the overall market.