Businesses need to optimize their brands' mobile experience or risk driving potential customers to the competition, according to a new study by Google.
Alvin Koay, who made his mark in the first dotcom wave and is selling his mobileapps.com domain for a cool US$1 million, shares his advice for the next wave with DNA founder Karamjit Singh.
Maxis has launched its Best Integrated Go-To-Market (B.I.G) Media solution which it said offers advertisers the opportunity to reach out to Maxis’ large customer base via a one-stop shop for both online and mobile advertising.
Although smartphone popularity is soaring across the Asia Pacific region, resulting in increased consumption of mobile media, advertisers have yet to identify the key to effective engagement via mobile advertising.
The rising popularity of Media Prima Berhad’s online video property, www.tonton.com.my, is validating the company’s decision to go in with both feet into the digital space and not with a gradual approach where investment is justified by market traction. Furthermore, its entry into the mobile space is bearing fruit -- today, out of the 400,000 daily weekday page views, 100,000 originate from mobile devices.