Vserv.mobi has launched Search Intent Ads, a new advertising format that it said integrates the power of search into mobile ads.
Mobile advertising exchange Vserv.mobi has announced the launch of its data augmented mobile Real Time Bidding (RTB) platform to bridge a value gap across emerging markets.
Mobile advertising exchange Vserv.mobi said it has helped more than 30 leading print publishers ‘app’ify’ their content across emerging markets through its ‘App’ification’ mobile offering.
Patrick Ooi, the Penang-based founder of mobile platform Mobile9 who recently launched AppZilo, an advertising network focused exclusively on apps, speaks to DNA founder Karamjit Singh.
Woolfrey, previously South-East Asia MD, now adds Japan, Korea and India to remit Millennial Media says seeing strong take-up of mobile advertising solutions in Asia
Independent mobile ad network InMobi said it has entered into an agreement with LINE Corporation to promote LINE Free Coins to app developers globally.
Without oversight, the behaviour of mobile advertising frameworks risks crossing all manner of privacy and security lines, so perhaps it's time to pin down just what is acceptable from mobile advertising, and what we would consider inappropriate, writes John Hawes.
Mobile advertising has been touted as a huge untapped opportunity for advertisers worldwide, but its potential has been impeded by several factors, including the limitation of device screen size, the lack of rich-media devices to support such advertisements, and a non-‘mobile first’ mindset.
According to eMarketer, Google earned more than half of the US$8.8 billion advertisers worldwide spent on mobile Internet ads last year, helping propel the company to take in nearly one-third of all digital ad dollars spent globally.
Maxis has introduced Location-based Advertising (LBA), a service for brands and advertisers to reach out to Maxis myDeals customers using cell location technology.