Just as photos defined an earlier generation of mobile usage, on-demand ‘anytime anywhere’ video has quickly become part of our media consumption habit and promises new types of marketing opportunities, writes BuzzCity founder Dr KF Lai.
Mobile advertising exchange Vserv.mobi has announced a partnership with Microsoft Devices which will see Vietnam-based mobile game developer DivMob merchandising its Android games on the Nokia X platform globally.
Riding on rapid mobile user growth and fast adoption of mobile advertising in emerging markets, mobile advertising exchange Vserv.mobi, recently announced a series of senior appointments across South-East Asia.
Smaato has announced a strategic agreement with Indosat, to jointly promote and sell their mobile advertising inventories to Indonesian brands and agencies.
Mobile has become an important advertising medium, as consumers are increasingly spending more time accessing the Internet on their tablets and smartphones, with a new report by Criteo showing that mobile delivers higher click-through rates (CTRs) than PCs across most industry verticals.
Singapore based startup Pitch6 said it has launched what it claimed was the world’s first mobile app that allows brands to crowdsource advertisements from consumers.
Singapore-headquartered global ‘hyperlocal’ mobile advertising network Yoose has announced the appointment of Firas Saeddadin as regional head for Europe, Middle East and Africa (EMEA).
To help meet the needs of businesses seeking to engage via mobile channels, digital performance advertising agency Criteo introduced its in-app advertising solution in January. Gabey Goh looks more deeply at the implications and the promise.
Effective Measure (EM) has unveiled a new mobile offering it said was designed to provide businesses with deeper understanding of their growing mobile users.
Mobile advertising network BuzzCity said more than 83.3 billion ad banners were served across its entire network in the first quarter of 2014, a 15% growth from the previous quarter, and added that mobile banking is seeing increasing adoption but is going through a stage of apathy amongst users.