Jakarta-based Indosat, a member of the Ooredoo Group, and San Fransisco, California-based Smaato have announced the launch of their joint venture called Indonesia Mobile Exchange (IMX) in Indonesia, which they claimed is the world’s first digital exchange platform for mobile advertising with Real-Time Bidding (RTB).
As m-commerce continues to gain momentum and more brands are turning to mobile advertising, the dominant CPC advertising model can be subject to fraudulent clicks, BuzzCity warned.
Opera Mediaworks plans to expand in the fast-growing Asia Pacific region and has hired a new managing director to tap the business opportunities here.
US-based advertising technology company Adknowledge Inc said it has entered into a strategic alliance with Axiata Digital Advertising, a subsidiary of telecom giant Axiata Group Bhd, one of Asia’s largest telecommunications companies.
Vserv has announced a partnership with PT XL Axiata Tbk (XL), which it said will integrate Vserv Smart Data platform with XL Axiata to help drive higher ROI for mobile entertainment companies.
In his first interview on Axiata Group’s digital strategy, CEO Jamaludin Ibrahim shares that the telco is one year behind the pace he would have liked, and his relief that it has not committed ‘the worst sin.’
Despite the fact that consumers are spending more time online and on mobile, Malaysian marketers are lagging substantially behind their Asia Pacific and global counterparts in terms of digital and mobile media spend, according to a joint study on user behaviour by Yahoo and Mindshare.
There are five countries in the world that use smartphones more than personal computers (PCs) to access the Internet, a new study conducted jointly by Google Inc and market research firm TNS revealed, and they're all Asian.
Mobile Internet users have mixed feelings towards advertising – just as many have positive (65%) views of advertising as they do negative (54%), according to mobile advertising network BuzzCity.
Mobile marketing platform Vserv has announced a new direction, new partnerships and a new brand identity to harness what it described as ‘smart data.’