Konsumen digital Indonesia mayoritas mobile Pengukuran mobile masih bergantung pada big data
Indonesia akan pimpin pertumbuhan pengeluaran iklan digital dan mobile di dunia Tidak seperti iklan konvensional, format native ad tidak mengganggu
A report released by the Mobile Marketing Association in partnership with advertising platform company Opera Mediaworks, revealed that high demand for video advertisements on mobile led the growth for this segment within the digital advertising industry.
TubeMogul said that its mobile video programmatic markets in four South-East Asian countries grew by 20% in the second quarter of 2015, as advertisers sought to reach consumers who use portable devices as their primary media screen.
Indonesia will be the first market in Asia Pacific where GfK will launch its Crossmedia Link product, which seeks to measure consumption habits across today’s high-tech media usage.
Digital advertising measurement levels in Singapore are below average, senior marketers told an Interactive Advertising Bureau (IAB) Singapore study.
Telecommunication services provider GlobalRoam Group Ltd said it has invested S$2 million (US$1.5 million), through its subsidiary GNum Pte Ltd, for a “significant minority stake” in Singapore-based big data analytics startup aSpecial Media.
Malaysians love their mobiles, and up to eight in 10 use them to surf the Internet. However brands and advertising agencies have yet to really start creating content that is optimised for mobile consumption, according to BuzzCity.
BuzzCity has launched its Urban Clusters feature, which it said would allow advertisers to better identify, and target key groups in cities across its emerging markets such as India, Indonesia, Malaysia, South Africa and Thailand.
Sizmek said it has appointed Ryan Murray to lead its Vantage Media Solutions team across Asia Pacific. Murray was formerly from StrikeAd, a mobile advertising demand-side platform (SDP) company which Sizmek recently acquired.