Mobile Ad Network
Indosat and Smaato launch RTB-enabled mobile ad exchange in Indonesia
Jakarta-based Indosat, a member of the Ooredoo Group, and San Fransisco, California-based Smaato have announced the launch of their joint venture called Indonesia Mobile Exchange (IMX) in Indonesia, which they claimed is the world’s first digital exchange platform for mobile advertising with Real-Time Bidding (RTB).