Tasked with elevating the agency’s digital capabilities.
Mobile attribution MasterClass is aimed at technology leaders and app marketers.
The IAB Singapore’s Measurement & Standards Committee on Aug 16 released a series of white papers guiding digital marketers on how to buy and assess the performance of digital advertising campaigns.
Marketing solutions company CtrlShift said it has appointed industry veteran Deepika Nikhilender as its new managing director.
Despite the fact that consumers are spending more time online and on mobile, Malaysian marketers are lagging substantially behind their Asia Pacific and global counterparts in terms of digital and mobile media spend, according to a joint study on user behaviour by Yahoo and Mindshare.
The newly announced Microsoft Surface tablet computer from the world's largest software company may have the chops as a decent tablet to compete with Apple's iconic iPad. But to truly succeed, it needs to have more mojo than just a great spec sheet, opines EDWIN YAPP.