What actions should you really be taking to democratise your web analytics data? AT Internet’s Bernard Segarra has a few ideas.
Renuka Sena, founder of Proficeo Consultants and the main force behind the Coach & Grow Programme (CGP), speaks about the programme’s impact and the emerging powerful ecosystem it is creating with the ‘Pay It Forward’ mentality as a cornerstone.
Florian Rieupet of AT Internet discusses best practices when it comes to web analytics implementation, and offers tips on avoiding risks that can affect a company’s data as well as tagging that can ensure dependable data.
The 4G war between Maxis and Digi is at an all-time-high, but Edwin Yapp isn’t impressed with it as he believes it’s mostly rhetoric, and largely pointless to customers.
As Malaysia’s largest online marketplace, with products and services in over 50 categories, Mudah.my is facing competition on all fronts. Its new CEO is unperturbed however, because he has a focused game plan, reports Goh Thean Eu.
Konsumen digital Indonesia mayoritas mobile Pengukuran mobile masih bergantung pada big data
Digital advertising measurement levels in Singapore are below average, senior marketers told an Interactive Advertising Bureau (IAB) Singapore study.
The fact that everyone is talking about social media causes a euphoric rush in the number of brand platforms that are currently trying to capture a share of the available digital real estate. However, when one digs deeper, many are still only treading the surface of what is possible.
Google Malaysia country manager Sajith Sivanandan shares some tips on how business website owners can make the best of free analytics tools to the most sales and marketing oomph from their websites.