Metrics

Customise and share your data: The keys to democratising analytics
What actions should you really be taking to democratise your web analytics data? AT Internet’s Bernard Segarra has a few ideas.
Daring to go against the norm – and reaping the fruits
Renuka Sena, founder of Proficeo Consultants and the main force behind the Coach & Grow Programme (CGP), speaks about the programme’s impact and the emerging powerful ecosystem it is creating with the ‘Pay It Forward’ mentality as a cornerstone.
6 tips for digital analytics tagging
Florian Rieupet of AT Internet discusses best practices when it comes to web analytics implementation, and offers tips on avoiding risks that can affect a company’s data as well as tagging that can ensure dependable data.  
Malaysia’s 4G pissing war and why it doesn’t matter
The 4G war between Maxis and Digi is at an all-time-high, but Edwin Yapp isn’t impressed with it as he believes it’s mostly rhetoric, and largely pointless to customers.
Mudah.my to fend off rivals with ‘one simple approach’
As Malaysia’s largest online marketplace, with products and services in over 50 categories, Mudah.my is facing competition on all fronts. Its new CEO is unperturbed however, because he has a focused game plan, reports Goh Thean Eu.
comScore dan Kantar hadirkan solusi pengukuran mobile
Konsumen digital Indonesia mayoritas mobile Pengukuran mobile masih bergantung pada big data
Singapore lags in digital advertising measurement: IAB study
Digital advertising measurement levels in Singapore are below average, senior marketers told an Interactive Advertising Bureau (IAB) Singapore study.
Making marketing sense of social media
The fact that everyone is talking about social media causes a euphoric rush in the number of brand platforms that are currently trying to capture a share of the available digital real estate. However, when one digs deeper, many are still only treading the surface of what is possible.
Business website success through analytics
Google Malaysia country manager Sajith Sivanandan shares some tips on how business website owners can make the best of free analytics tools to the most sales and marketing oomph from their websites.
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Download Digerati50 2018-2019 PDF

Digerati50 2018-2019

Get and download a digital copy of Digerati50 2018-2019