Media Prima content chief Ahmad Izham senses online advertising to take off Clients no longer see digital as mere add-on but part of comprehensive strategy
RHB Research bullish on Catch Media’s future prospects despite the company making an almost RM3-million loss in Q1 2013.
Ahmad Izmir, chief executive officer of Izi Media Group Sdn Bhd which plans to roll out a for-men-only TV channel on the Internet next month with a simultaneous launch in five Asian countries, has no media experience. Nor does he think it is required.
In the first part of our report on Digital News Asia’s inaugural roundtable, which discussed IPTV, our panelists spoke about its potential and whether the introduction of connected TVs poses a threat. In this second part, they discuss whether the term IPTV would even exist five years from now, while learning more about HyppTV’s experience in trying to grow its value proposition.
The first-ever roundtable held by Digital News Asia was on the future of IPTV, in light of the remarkable progress that Telekom Malaysia Bhd has been making in getting over 370,000 customers for its UniFi service which comes bundled with its IPTV play, HyppTV.
The rising popularity of Media Prima Berhad’s online video property, www.tonton.com.my, is validating the company’s decision to go in with both feet into the digital space and not with a gradual approach where investment is justified by market traction. Furthermore, its entry into the mobile space is bearing fruit -- today, out of the 400,000 daily weekday page views, 100,000 originate from mobile devices.