Adtech company aims to get 10% share of Asia Pacific’s social media and online video advertising market.
Click-through on apps was found to be between 1.3 times to twice as high as mobile web click-through in all surveyed Asia Pacific countries.
KL startup SushiVid operates an online marketplace that connects brands to YouTube influencers.
South-East Asian Internet TV startup iflix said it is on track to launch its own original TV shows this year to meet the increasing demands of Asian consumers.
A recent study by TNS Research and Google Malaysia found that Malaysians spent twice as much time per session on YouTube using mobile devices compared with the global average.
Edwin Yapp gives the Netflix service in Malaysia a test drive, and also compares it with rival services.
As Netflix Inc continues to invest heavily to become a truly global VOD service, it can expect impediments in Asia, say several industry analysts.
Vuclip has released the findings of its Global Video Insights 2015 Survey that shows the video consumption habits and device preferences of Malaysian consumers.
Philippines social news network Rappler has expanded to Indonesia, intent on creating a ripple effect on journalism and the community.
Asia Holdings Sdn Bhd, a 70% subsidiary of Malaysian public-listed firm Rev Asia Bhd, will be bringing localised versions of its ‘social news’ portal Says.com into new markets like Indonesia and the Philippines over the next six months.