Marketing
Samsung launches marketing campaign for Youth Olympics
Samsung, the Worldwide Olympic Partner in the Wireless Communications Equipment category, has launched its marketing campaign for the Nanjing 2014 Youth Olympic Games.
Microsoft Malaysia gets new chief marketing and operations officer
Microsoft Corp has announced the appointment of Rukmani Subramaniam as its new chief marketing & operations officer for Malaysia after the departure of Danny Ong, her predecessor, late last year.
Better together: Bridging the CMO-CIO divide
Teradata Applications CMO Lisa Arthur advocates education to better enable the increasing need for CMOs and CIOs to work together. Breaking down silos, mapping wider strategy and untangling the ‘data hairball’ the first steps forward in embracing a data-driven marketing approach.
SAP names Grace Ho head of marketing for Asia Pacific
SAP has announced the appointment of Grace Ho as head of marketing for Asia Pacific and Japan, tasked with further growing the company’s marketing footprint.
Banking on Digital: The confluence of IT and marketing
Dinesh Lal Kumar kicks off a four-part series covering the challenges banks face in serving the digital consumer.
HP research indicates misalignment between marketing and IT
HP has released global research that it said reveals chief marketing officers (CMOs) understand that technology is driving customer satisfaction, but more than half are not leveraging the latest technologies and application design solutions to deliver high-quality user experiences.
Bolder HTC seeks change in fortune with the One
It wasn’t a great 2012 for Taiwan-based smartphone maker HTC, and with a bumpy start to the first quarter of 2013 and continuing supply chain woes, can a fresh flagship product and new marketing strategy turn things around?
PropertyGuru appoints a chief marketing officer
PropertyGuru Group has appointed Bjorn Sprengers as chief marketing officer, following the recent additions of a chief financial officer, human resources head and Malaysia country manager to its senior executive team.
Ignoring social media as harmful as ignoring phone calls, emails
As familiarity with social media grows, customer expectations about how organizations will use these channels are evolving, according to research firm Gartner. By 2014, organizations that refuse to communicate with customers by social media will face the same level of wrath from customers as those that ignore today’s basic expectation that they will respond to emails and phone calls.
Job-hunting? Clean up your social media profile
Welcome to the new world, where your digital footprint is as important as that piece of paper you carry to job interviews saying you have earned a degree.
