Loyalty Program

Celcom hopes to reduce churn, boost revenue, with loyalty programmes
Celcom Axiata Bhd, a mobile operator wholly-owned by Axiata Group Bhd, hopes to kill two birds with one stone with the launch of a series of loyalty programmes on Wednesday (April 9).
MOLPay in pact with BCARD loyalty programme
Online payment solutions provider MOLPay has partnered with BCARD to launch what it claimed was Malaysia’s first-ever payment gateway loyalty programme.
APAC consumers have biggest appetite for m-commerce: SAP study
Consumers in Asia Pacific are leading the demand for mobile commerce services globally, with 84% asking for more mobile interactions with banks, telcos, retailers, utilities and other businesses, according to a study by SAP AG.
Retailers need to better leverage mobile opportunities
The Malaysian retail market is estimated to enjoy 6.4% growth this year, a jump up from the RM88 billion in transaction volume recorded in 2012. However to fully capitalise on growth opportunities, retailers should embrace new trends such as the rising use of mobile platforms to reach out to and retain consumers.
Answers-in-Law in deal with AirAsia BIG loyalty program
Answers-in-Law has introduced a joint program with AirAsia BIG which will enable Answers-in-Law subscribers to get BIG reward points when they sign up for or renew their subscription.
BCARD loyalty mobile app launched
BCARD loyalty program operator BLoyalty Sdn Bhd has launched what it claims is Malaysia’s first loyalty program mobile app, ‘BRewarded on the Go.’
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Digerati50 2018-2019

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