Near has launched its mobile-first audience cloud, Allspark, which makes use of various public and proprietary data sets to allow brands and enterprises visualise and analyse audience location, behaviour, demography and interest data to help in their strategy, marketing and operations.
Mobile location and behavioural advertising startup Blis hopes to make a difference by offering companies insights and reach into their key demographics.
Launched in May, Singapore-based Page Advisor has now also expanded to Malaysia, targeting what it describes as the home and lifestyle services segment.
Shoppers are very interested in WiFi and location-based, in-store services such as mobile coupons (51%), shopping maps (45%), and associate assistance (41%), according to the eighth annual Global Shopper Study by Zebra Technologies Corp.
Personalised shopping experiences are becoming a reality and are set to aid retailers’ bid to extend customer loyalty, while geo-location can help turn them from browsers to buyers, writes Ryan Goh of Zebra Technologies.
BuzzCity has launched its Urban Clusters feature, which it said would allow advertisers to better identify, and target key groups in cities across its emerging markets such as India, Indonesia, Malaysia, South Africa and Thailand.
Calling itself a ‘restaurant discovery platform,’ Offpeak Hub Sdn Bhd has raised US$800,000 in Series A funding from Chinese VC Gopi Partners. Karamjit Singh has the story.
Telcos’ key assets are no longer their physical networks but their brand and customer relationships, which makes them uniquely positioned to offer Communications, Commerce and Community solutions as ‘comcos,’ writes Gerard K.M. Lim.
Cellular service providers, often seen as early adopters of technology, are nowhere close to harnessing the full potential of analytics, according to Cisco Systems Inc.
1337 Tech Sdn Bhd said it has deployed Malaysia’s first iBeacon-enabled mall experience at Shaftsbury Square, Cyberjaya.