Total GMV increased 27% compared to 2017.
e-commerce enabler and e-distributor operates in Singapore, Indonesia, Thailand and the Philippines.
Month-long online shopping extravaganza will run from 11.11 until 14.12.
Online shopping platform steps into the content creation arena with its new social platform Lazada TV.
Compared to SMBs, the big brands’ level of know-how in digital marketing, online selling, search engine optimisation and e-commerce is low.