Asia is at the forefront of the digital payment evolution, but challenges still remain.
Consumers generally find the process of buying mobile plans confusing.
Consumers are becoming increasingly aware of the price they are paying for their connected lifestyles, and many feel on the losing end of an unfair exchange.
Asia Pacific is leading the world in mobile payment with over half (53%) of connected consumers using their mobiles to pay for goods or services at point of sale via apps, in comparison to 33% in North America and 35% in Europe.
The use of Instagram and Snapchat has risen sharply in Malaysia as the popularity of highly-visual channels continues to grow.