Joon Seong Lee
Malaysian ‘Switching Economy’ worth over US$53 billion in revenue: Accenture
Most companies in Malaysia are failing at keeping their customers from switching service providers despite 98% of consumers using at least one digital channel to search for information via highly influential corporate sites. As a result, there is a potential US$53 billion of revenue at play in the market represented by the ‘switching economy’, according to new research released by Accenture.