Pasar Media aims to redefine SME advertising
The new platform enables SMEs to buy print media space online at accessible prices.
Essence announces two additions to APAC leadership team
Media activation and strategy leads appointed to fuel regional growth.
IPG Mediabrands launches e-commerce outfit Ingenuity
Media agency IPG Mediabrands has launched Ingenuity, an e-commerce unit under its World Markets Asia cluster that will bring end-to-end online solutions to its clients in South-East Asia, Hong Kong, Taiwan and Korea.
Malaysia Airlines consolidates FB marketing, with help from Rally
Malaysia Airlines has launched a single Facebook page across its 18 key markets and 16 time zones, describing it as “a global push in its social media strategy” that will also focus on localised content.
DiGi to splash social media waters with Spring Creek
DiGi Telecommunications Sdn Bhd has appointed Spring Creek as its social media agency of record, following a competitive pitch.
IPG Mediabrands launches tech solutions hub in Malaysia
Global media holding company IPG Mediabrands has announced the launch of technology services hub, Mediabrands Global Technology Solutions, in Kuala Lumpur.