The world's most popular video-sharing site is growing driven by mobility, interactivity, and channel centricity, and more content architects are flocking to it as the site democratizes the creative arts further, writes Edwin Yapp.
The 30th Olympiad comes to us not just over traditional TV but also over the Net. For the first time in history, up to 10 live events are being streamed over Google's YouTube channel. What is the impact of this development? Edwin Yapp ponders this as he watches the Games over his PC, Mac, tablet and smartphone.