global sourcing cluster
Asked if he thought 2011 was an inflection year for MSC Malaysia companies in terms of their overall revenue performance, Datuk Badlisham Ghazalie, chief executive officer of Multimedia Development Corporation, thought hard for a good five seconds and answered with a firm, “No. The best is yet to come.” That may be so, but there are challenges too.
A key strategy for MDeC pushing forward is the stacking strategy that it has begun employing for its MSC companies, in which one large company takes the lead and works with a number of smaller companies that have complementary solutions that address the customer’s needs. This approach creates a stronger value proposition for customers too.