GfK findings report that consumers bought around US$1.59 billion worth of smartphones, a significant increase from US$1.27 billion in 2015.
BBM will leverage on its partnership with Indonesian media giant Emtek to grow its user base by improving their product, releasing new features monthly and working on an all-in-one app.
In today’s physical and digital global retail environment, it is imperative for both online and offline retailers to not only carry a good assortment of products, but also include other accompanying after-sales offerings.
In Asia Pacific, the mobile device has become consumers’ primary gateway to the Internet, said market research firm GfK.
Indonesians spend an average of 60 minutes per day on their apps, and tend to prefer free apps even though they take longer to install, according to the Mobile Apps Market Study on Indonesia.
Indonesia now has over 88 million Internet users with more than nine in 10 (93%) regularly going online with their smartphones, according to market research firm GfK.
Demand for smartphones in South-East Asia hit a new peak in the first half of 2015, as consumers across the region’s seven key markets continued to spend and generated over US$8 billion in sales value in the first six months of this year, according to market research firm GfK.
Indonesia will be the first market in Asia Pacific where GfK will launch its Crossmedia Link product, which seeks to measure consumption habits across today’s high-tech media usage.
In the last six months, over US$2.3 million worth of health fitness trackers have been snapped up in Singapore, according to market research firm GfK.
Singapore’s affluent population and well-developed Internet infrastructure have been playing a major role in driving consumers’ appetite for connected gadgets, according to market research firm GfK.