GfK

Connected consumers drive smartphone penetration in Malaysia: GfK
GfK findings report that consumers bought around US$1.59 billion worth of smartphones, a significant increase from US$1.27 billion in 2015.
BlackBerry Messenger aims to reclaim its throne in Indonesia
BBM will leverage on its partnership with Indonesian media giant Emtek to grow its user base by improving their product, releasing new features monthly and working on an all-in-one app.
When it comes to tech consumer goods, Apac shoppers hunt for value
In today’s physical and digital global retail environment, it is imperative for both online and offline retailers to not only carry a good assortment of products, but also include other accompanying after-sales offerings.
In APAC, the Internet is almost completely mobile: GfK study
In Asia Pacific, the mobile device has become consumers’ primary gateway to the Internet, said market research firm GfK.
Indonesians just love their free apps: Baidu-GfK study
Indonesians spend an average of 60 minutes per day on their apps, and tend to prefer free apps even though they take longer to install, according to the Mobile Apps Market Study on Indonesia.
More than 90% of users in Indonesia access the Net via their smartphones: GfK
Indonesia now has over 88 million Internet users with more than nine in 10 (93%) regularly going online with their smartphones, according to market research firm GfK.
Nearly 40mil smartphones sold across SEA in 1H 2015: GfK
Demand for smartphones in South-East Asia hit a new peak in the first half of 2015, as consumers across the region’s seven key markets continued to spend and generated over US$8 billion in sales value in the first six months of this year, according to market research firm GfK.
Indonesia to be APAC launchpad for GfK’s cross-media studies
Indonesia will be the first market in Asia Pacific where GfK will launch its Crossmedia Link product, which seeks to measure consumption habits across today’s high-tech media usage.
19,000 health fitness trackers sold in Singapore in 6mths: GfK
In the last six months, over US$2.3 million worth of health fitness trackers have been snapped up in Singapore, according to market research firm GfK.
Consumers in Singapore bought over 4.6mil connected devices in 2014: GfK
Singapore’s affluent population and well-developed Internet infrastructure have been playing a major role in driving consumers’ appetite for connected gadgets, according to market research firm GfK.
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Digerati50 2018-2019

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