Demand for smartphones in South-East Asia hit a new peak in the first half of 2015, as consumers across the region’s seven key markets continued to spend and generated over US$8 billion in sales value in the first six months of this year, according to market research firm GfK.
In the last six months, over US$2.3 million worth of health fitness trackers have been snapped up in Singapore, according to market research firm GfK.
Singapore’s affluent population and well-developed Internet infrastructure have been playing a major role in driving consumers’ appetite for connected gadgets, according to market research firm GfK.
Despite recent technological advancements in mobile devices and consumer trends shifting towards the latest portable products, sales of mobile computers managed to hit nearly 4.9 milllion units in South-East Asia’s six key markets in the first three quarters of this year.
Smartphone ownership continues on its uptrend across South-East Asia, raising total sales in the last 12 months in the seven markets of Singapore, Malaysia, Thailand, Indonesia, the Philippines, Vietnam and Cambodia to a high of nearly 120 million units.
According to retail sales tracking by GfK, more TV sets are sold in every single market across South-East Asia in the month prior to the commencement of the FIFA World Cup in June.
Media tablets continue to be in strong demand across the South-East Asian countries of Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philippines in 2014 as consumers bought over 3.6 million of the popular gadget in the first four months of this year.
Smartphone sales generated nearly US$4.2 billion in Q1 Demand for Phablets surged to over 1.1 million units
According to the January and February 2014 reports from global market research firm GfK, which started tracking retail sales of smartwatches this year, the smartwatch market was already worth around US$345,000 in the first two months of 2014.
Compact system cameras, also known as mirrorless cameras, turned in a positive performance in 2013, garnering 2.6% growth in volume sales over 2012 amidst a downsizing trend in the overall digital still camera (DSC) market in Singapore.