Malaysia’s largest pay-TV operator, Astro has big plans for the e-sports segment, and the launch of its 24/7 dedicated channel is only one component.
Singapore-based SportsHero, which describes itself as Asia’s first real-time fantasy sports app and social prediction platform, said it has secured US$2.4 million in funding in a round led by Australia-based Nevada Iron Ltd.
Astro will launch its first dedicated 24-hour e-sports channel in June, part of an effort to remain relevant to younger audiences.
MSI is a familiar brand name to gamers around the world. From its dedicated gaming motherboards to SteelSeries keyboards, the brand is a familiar sight in e-sports venues and hardware enthusiast shops.
Astro, Malaysia's top pay-TV operator, is looking at launching a permanent channel dedicated to electronic sports, citing increasing viewership and engagement.
The live broadcast of The International 2015 Dota 2 Championship (TI5) videogame tournament by pay-TV operator Astro Malaysia Holdings Bhd from Aug 4-9 attracted close to 1.5 million viewers in Malaysia.