Bringing big data ‘oomph’ to digital marketing
Media-buying startup AdzCentral and data management solutions provider Krux have announced a strategic partnership to deliver a full-service and real-time solution for online marketers, publishers and content providers to manage consumer data.
Indian digital services network acquires Singapore startup Techsailor
Indian-based digital services network To The New has announced the acquisition of Techsailor, a Singapore-based company offering social, location and mobile media services.
Paul Tan’s team launches Driven+ digital magazine app
Driven Communications Sdn Bhd has launched the Driven+ Magazine App (Driven+), an all-new, monthly digital car magazine featuring automotive news, reviews and features.
Week in Review: The rise of digital-only publications
Malaysian companies have launched digital-only mags with a regional target -- this and other developments make a good case for Malaysia to become the Asian heart for digital media, argues Karamjit Singh.
New digital magazine The Edge Review seeks to fill void
New magazine The Edge Review seeks to fill the void left by the Far Eastern Economic Review and Asiaweek, via a digital-only format in line with today's changing media landscape.
Adobe launches cloud service for creative industry in Malaysia
Adobe Systems Incorporated announced the Adobe Creative Cloud, which it said would give Malaysian creative companies a new way of accessing the company’s tools and services.
What is your digital real estate?
What if we could use the same model that we’ve been using in the physical world and extrapolate our approach for a digital world – that brands in the digital ecosystem should treat each new platform as a store?
Video hasn’t killed the text star yet
A new report by research firm eMarketer has found that use of short-form, written content still outweighs visual assets such as video and photos when it comes to digital marketing efforts.
Frost & Sullivan’s game changer bet on Iskandar Malaysia
Frost & Sullivan expects to invest an estimated US$176 million into its Global Innovation Center in the Iskandar Malaysia development hub by 2020. Its global president and managing partner Aroop Zutshi talks to DNA founder Karamjit Singh on the reasons he believes that the development of the GIC will be a real game-changer for the future of the company. [Video included].
Effective Measure appoints country manager for Philippines
Digital media planning solutions and online intelligence provider Effective Measure has appointed Maria Rodriguez Java, a 10-year veteran of the digital media industry, as country managing director for the Philippines.