Digital Marketing

About 35% of A&P budget at MAS goes to digital
It may be a traditional old business, but Malaysia Airlines understands the value of digital, with 35% of its overall A&P budget typically going online, says its A&P head Khairul Syahar Khalid.
The effectiveness of targeted advertising on Facebook
It was easy to ignore all those ads appearing on the right-hand side of Facebook, but ‘suggested posts’ – which are also paid-for ads – are strangely more compelling, writes Anabelle Co-Martinent.
Digital marketing firm clickTRUE gets ‘substantial’ VC funds
SPH-linked online consulting firm clickTRUE said it has raised a ‘seven-figure’ sum in venture capital funding led by Rockstead Capital Group and ESW Manage, although it did not disclose actual numbers.
Innity expands network with Native Media and Appsploration
Digital media network Innity has established two subsidiary companies -- Native Media and Appsploration – to beef up its offerings and cater to growing client demand in two key areas, video and applications.
Effective Measure out to shift digital marketing conversations
When it comes to digital campaigns, Effective Measure’s Tom Hogg wants to shift the conversation away from misleading metrics and towards targeting your audience carefully.
Founder Institute in unique Asean alliance with Effective Measure
Digital media planning solutions and online measurement company Effective Measure has formed a unique alliance with accelerator the Founder Institute in Malaysia and Singapore that they believe would boost the startup ecosystems in both countries.
Five tips on social media community management
DNA columnist Jagdish Singh Malhi shares five tips that will give you the confidence that your communities will be well managed.
10 components of a social media strategy (Part I)
DNA columnist Jagdish Singh Malhi looks at the 10 components of a social media strategy for your brand, starting with the first five.
Asean firms lacking digital strategies: Accenture survey
According to a new study by Accenture, Asean businesses are not taking full advantage of the interactive opportunities presented by digital technologies.
Japan’s Opt acquires 90% stake in Catcha Digital Asia
Japanese e-marketing company Opt Inc announced that it has acquired Catcha Digital Asia Pte Ltd (CDA), one of South-East Asia’s leading digital media networks, from Catcha Group Pte Ltd.
Download Digerati50 2020-2021 PDF

Digerati50 2020-2021

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