Digital Marketing

Media matters: Star launches audience targeting platform for advertisers
Star Media Group has launched its Audience Interest Marketing (AIM) digital media platform, which it said would allow advertisers to direct their ads to an identified audience group, based on demographics, interests, and behaviour.
Aiming to spark an advergames renaissance
Advergames may have dipped in visibility as in-game advertising became dominant, but there’s more to the space than being merely a channel for delivering advertisements, according to Branded Mini Games. Gabey Goh has the story.
Confidence in digital grows, but metrics a challenge for APAC marketers: Adobe
New research released by Adobe Inc and the CMO Council shows confidence in the value of digital marketing continues to grow even as the region’s marketers struggle to validate performance and build a business case for higher investment.
Amobee names Carl Nawagamuwa vice president of APAC
Digital marketing company Amobee has announced the appointment of Carl Nawagamuwa as Asia Pacific vice president, which comes on the heels of Liam Walsh’s appointment as managing director of its ANZ (Australia/ New Zealand) operations.
Adobe unveils new digital marketing solutions, technologies
Adobe has announced what it described as advancements in mobile marketing and app development, the extension of marketing intelligence into product design and the Internet-of-Things (IoT), and the fusion of ad and marketing technologies. launches predictive tools for marketers has launched Salesforce Marketing Cloud Predictive Decisions, allowing marketers to harness the power of data science to analyse customer engagement and proactively deliver new recommended content, products or offers to customers.
IT jobs in demand in Malaysia, Singapore: Robert Walters
Advertising for information technology (IT) jobs in Malaysia and Singapore saw a 75% and 44% rise respectively, according to international recruitment consultancy Robert Walters, which has just published its Asia Job Index for Q4 2014.
Adobe names Lui head of partnerships for SEA
Adobe has announced the appointment of Vince Lui as head of strategic partnerships for South-East Asia, saying it was strengthening its investment in partnership support for the Asia Pacific region.
3-in-1 merger marks CtrlShift debut
Programmatic media trading platform AdzCentral, digital advertising services firm Better and ad-tech distribution company Asia Digital Ventures have merged to form CtrlShift, a new independent marketing technology company.
Zeno Group and Online Marketing Institute launch digital e-learning programme
Zeno Group and The Online Marketing Institute (OMI) have announced a partnership to deliver the ‘Asia Digital Marketing Essentials’ e-learning and certification programme.
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Digerati50 2020-2021

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